Joerg Altekruse: The paradigm shift through storytelling

This week, our TTI Interview Series covers our member Joerg Altekruse. Joerg Altekruse is a German filmmaker, author and social entrepreneur. His documentary about the Siberian Lake Baykal inspired the creation of an UNESCO World Nature Heritage. Films and media campaigns on “Chernobyl”, smoking, AIDS and “Tipping points of Climate” followed. He founded Youth4planet.org as a storytelling for impact organization which is now orchestrating the Earthbeat challenge supported by the UN to engage global youth for visible action towards the Global Goals (SDGs).

In this interview, Joerg shares his vision for the paradigm shift from the current global economy to one that respects the environment. He talks about “smart forces” to have an impact and make changes that cannot just be enforced from the top down.